I’m a storyteller. I use the power of words to bring ideas to life.
The way I see it, everyone (and everything) has a unique tale just waiting to be shared. Sometimes, it’s obvious; other times, you have to discover it.
Either way, I’ve found that by asking questions and, more important, listening carefully, the story will reveal itself. Then it’s up to me to present it in a way that engages, informs, and inspires.
Could be in a thought leadership article or guest column. A speech or video script. A blog post or web copy. Ad copy or marketing collateral. The list goes on and on.
Truth is, the medium really doesn’t matter—what does is delivering a message that resonates with the audience, whoever and wherever they may be.